The Dark Side of Sports Energy Drinks

Energy drinks have become a popular go-to for many looking to boost their energy levels and stay alert. Marketed as a quick fix for fatigue, these beverages often promise increased focus and stamina. However, beneath their enticing claims lies a list of potential negative effects that consumers should be aware of.

There’s a growing societal shift away from sugary, high-calorie, caffeinated sodas, juices, energy drinks, and RTD coffees towards more low-calorie, no-alcohol, low (or zero) sugar, natural & ethically sourced ingredients that offer some health or functional benefit.

Consumers are increasingly looking to beverages to satisfy different mood states throughout the day. These include health benefits such as improved digestion, energy, immunity, hair, skin and nail conditioning, sleep and cognitive health.

From the Blog